Hadley McCormick
Available for work
Digital Marketer
Illinois, USA
1:52 AM
Hadley McCormick
Available for work
Digital Marketer
Illinois, USA
1:52 AM
Hadley McCormick
Available for work
Digital Marketer
Illinois, USA
1:52 AM
About
My name is Hadley McCormick, and I'm a dedicated and self-driven digital marketer with 6+ years of experience building paid and organic marketing funnels for B2B Healthcare/Medical Device Companies.
I seek to utilize my technical marketing skills and passion for the healthcare industry to contribute to your organization's long-term success.
About
My name is Hadley McCormick, and I'm a dedicated and self-driven digital marketer with 6+ years of experience building paid and organic marketing funnels for B2B Healthcare/Medical Device Companies.
I seek to utilize my technical marketing skills and passion for the healthcare industry to contribute to your organization's long-term success.
About
My name is Hadley McCormick, and I'm a dedicated and self-driven digital marketer with 6+ years of experience building paid and organic marketing funnels for B2B Healthcare/Medical Device Companies.
I seek to utilize my technical marketing skills and passion for the healthcare industry to contribute to your organization's long-term success.
Work Experience
Senior Marketing + Communications Analyst
B2B2C Musculoskeletal (MSK) Care Navigation/Coordination
June 2024 - Present
Led the execution of multi-channel campaigns for Advent’s Health Insurance Payers and Hospitals/Providers units
Oversaw consistent paid and organic social media channel content creation, with a responsibility of $24k in paid ads and 23% YoY organic channel growth
Developed a broad range of content in support of brand awareness and lead generation efforts, such as website copy and page creation, short & long-form videos, case studies, white papers, presentations, and articles
Collaborated in tandem with the sales, client experience, and product development teams
Managed vendor relationships and projects for Public Relations, Website Development, Video Production, and Graphic Design
Facilitated bi-monthly organizational Coffee Chats, achieving 94% team member attendance
Skills/Technologies
Customer.IO, HubSpot, WordPress, WebFlow, Buffer, Asana, GA4, Google Tag Manager, Notion, Social Media (LinkedIn, Facebook, Twitter/X, Instagram), Onsite Video Production
Recommendations
"Hadley has delivered an outstanding performance in 2024. Since joining in July, she has consistently exceeded expectations, particularly in digital marketing, project management, and communications. Her proactive and independent approach and strong sense of ownership has enabled her to integrate seamlessly and make an immediate impact at TailorCare." - Dana S, Former VP, Marketing and Manager
"
"Hadley has continued to be a steady, high-performing member of the marketing team during a time of significant transition. She has consistently delivered high-quality work while keeping key marketing functions running smoothly. Her proactive approach and clear communication made a real different in preparing for a smooth and effective onboarding of her new manager. She's remained a committed team player, always putting the business first, and stepping in where needed. Beyond her day to day contributions, Hadley brings leadership to our social marketing and PR efforts. Whether managing through change or driving tactical plans forward, Hadley models what is means to show up as a culture torchbearer and an enterprise-minded teammate." - John P, Chief Strategy Officer and Interim Manager
Senior Marketing + Communications Analyst
B2B2C Musculoskeletal (MSK) Care Navigation/Coordination
June 2024 - Present
Led the execution of multi-channel campaigns for Advent’s Health Insurance Payers and Hospitals/Providers units
Oversaw consistent paid and organic social media channel content creation, with a responsibility of $24k in paid ads and 23% YoY organic channel growth
Developed a broad range of content in support of brand awareness and lead generation efforts, such as website copy and page creation, short & long-form videos, case studies, white papers, presentations, and articles
Collaborated in tandem with the sales, client experience, and product development teams
Managed vendor relationships and projects for Public Relations, Website Development, Video Production, and Graphic Design
Facilitated bi-monthly organizational Coffee Chats, achieving 94% team member attendance
Skills/Technologies
Customer.IO, HubSpot, WordPress, WebFlow, Buffer, Asana, GA4, Google Tag Manager, Notion, Social Media (LinkedIn, Facebook, Twitter/X, Instagram), Onsite Video Production
Recommendations
"Hadley has delivered an outstanding performance in 2024. Since joining in July, she has consistently exceeded expectations, particularly in digital marketing, project management, and communications. Her proactive and independent approach and strong sense of ownership has enabled her to integrate seamlessly and make an immediate impact at TailorCare." - Dana S, Former VP, Marketing and Manager
"
"Hadley has continued to be a steady, high-performing member of the marketing team during a time of significant transition. She has consistently delivered high-quality work while keeping key marketing functions running smoothly. Her proactive approach and clear communication made a real different in preparing for a smooth and effective onboarding of her new manager. She's remained a committed team player, always putting the business first, and stepping in where needed. Beyond her day to day contributions, Hadley brings leadership to our social marketing and PR efforts. Whether managing through change or driving tactical plans forward, Hadley models what is means to show up as a culture torchbearer and an enterprise-minded teammate." - John P, Chief Strategy Officer and Interim Manager
Senior Marketing + Communications Analyst
B2B2C Musculoskeletal (MSK) Care Navigation/Coordination
June 2024 - Present
Led the execution of multi-channel campaigns for Advent’s Health Insurance Payers and Hospitals/Providers units
Oversaw consistent paid and organic social media channel content creation, with a responsibility of $24k in paid ads and 23% YoY organic channel growth
Developed a broad range of content in support of brand awareness and lead generation efforts, such as website copy and page creation, short & long-form videos, case studies, white papers, presentations, and articles
Collaborated in tandem with the sales, client experience, and product development teams
Managed vendor relationships and projects for Public Relations, Website Development, Video Production, and Graphic Design
Facilitated bi-monthly organizational Coffee Chats, achieving 94% team member attendance
Skills/Technologies
Customer.IO, HubSpot, WordPress, WebFlow, Buffer, Asana, GA4, Google Tag Manager, Notion, Social Media (LinkedIn, Facebook, Twitter/X, Instagram), Onsite Video Production
Recommendations
"Hadley has delivered an outstanding performance in 2024. Since joining in July, she has consistently exceeded expectations, particularly in digital marketing, project management, and communications. Her proactive and independent approach and strong sense of ownership has enabled her to integrate seamlessly and make an immediate impact at TailorCare." - Dana S, Former VP, Marketing and Manager
"
"Hadley has continued to be a steady, high-performing member of the marketing team during a time of significant transition. She has consistently delivered high-quality work while keeping key marketing functions running smoothly. Her proactive approach and clear communication made a real different in preparing for a smooth and effective onboarding of her new manager. She's remained a committed team player, always putting the business first, and stepping in where needed. Beyond her day to day contributions, Hadley brings leadership to our social marketing and PR efforts. Whether managing through change or driving tactical plans forward, Hadley models what is means to show up as a culture torchbearer and an enterprise-minded teammate." - John P, Chief Strategy Officer and Interim Manager
Marketing Campaign Manager
B2B Appeal/Denial Management Software
August 2022 - January 2024
Led the execution of multi-channel campaigns for Advent’s Health Insurance Payers and Hospitals/Providers units
Oversaw consistent paid and organic social media channel content creation, with a responsibility of $24k in paid ads and 23% YoY organic channel growth
Developed a broad range of content in support of brand awareness and lead generation efforts, such as website copy and page creation, short & long-form videos, case studies, white papers, presentations, and articles
Collaborated in tandem with the sales, client experience, and product development teams
Recommendations
"There are certain things that make some people truly shine: energy, willingness, ability to take suggestion and grow…Hadley is a rising star. Her professionalism and drive always shone brightly. The thing I enjoyed most was her excitement to simply “try”. It’s a rare gift to just plain “try’!" - Robert Novielli, VP of Provider Solutions
"I had the pleasure of working closely with Hadley, and I can confidently say that her strategic approach and execution were outstanding. Hadley possesses a unique blend of creativity and analytical skills that greatly contributed to the success of our shared organization. " - Hope Pace, Recruitment Lead
Marketing Campaign Manager
B2B Appeal/Denial Management Software
August 2022 - January 2024
Led the execution of multi-channel campaigns for Advent’s Health Insurance Payers and Hospitals/Providers units
Oversaw consistent paid and organic social media channel content creation, with a responsibility of $24k in paid ads and 23% YoY organic channel growth
Developed a broad range of content in support of brand awareness and lead generation efforts, such as website copy and page creation, short & long-form videos, case studies, white papers, presentations, and articles
Collaborated in tandem with the sales, client experience, and product development teams
Recommendations
"There are certain things that make some people truly shine: energy, willingness, ability to take suggestion and grow…Hadley is a rising star. Her professionalism and drive always shone brightly. The thing I enjoyed most was her excitement to simply “try”. It’s a rare gift to just plain “try’!" - Robert Novielli, VP of Provider Solutions
"I had the pleasure of working closely with Hadley, and I can confidently say that her strategic approach and execution were outstanding. Hadley possesses a unique blend of creativity and analytical skills that greatly contributed to the success of our shared organization. " - Hope Pace, Recruitment Lead
Marketing Campaign Manager
B2B Appeal/Denial Management Software
August 2022 - January 2024
Led the execution of multi-channel campaigns for Advent’s Health Insurance Payers and Hospitals/Providers units
Oversaw consistent paid and organic social media channel content creation, with a responsibility of $24k in paid ads and 23% YoY organic channel growth
Developed a broad range of content in support of brand awareness and lead generation efforts, such as website copy and page creation, short & long-form videos, case studies, white papers, presentations, and articles
Collaborated in tandem with the sales, client experience, and product development teams
Recommendations
"There are certain things that make some people truly shine: energy, willingness, ability to take suggestion and grow…Hadley is a rising star. Her professionalism and drive always shone brightly. The thing I enjoyed most was her excitement to simply “try”. It’s a rare gift to just plain “try’!" - Robert Novielli, VP of Provider Solutions
"I had the pleasure of working closely with Hadley, and I can confidently say that her strategic approach and execution were outstanding. Hadley possesses a unique blend of creativity and analytical skills that greatly contributed to the success of our shared organization. " - Hope Pace, Recruitment Lead
Digital Marketing Consultant
B2B SaaS Policy & Compliance Management
July 2023 - December 2023
Building website landing pages, graphics, and marketing promotional assets for new service campaigns
Projects
Digital Marketing Consultant
B2B SaaS Policy & Compliance Management
July 2023 - December 2023
Building website landing pages, graphics, and marketing promotional assets for new service campaigns
Projects
Led monthly campaigns - typically including assets such as landing pages, email marketing, blog creation, white paper publication, company deck slide creation, paid search, paid social, and organic social - achieving an 88% follower growth over 2 years
Compiled lead and prospecting information for multiple sales territories, including contact information and searching for new prospects
Optimized product pages & SKUs, managed Google listings, & fulfilled orders resulting in $3K+ in eCommerce sales.
Coordinated registration, reservations, and logistics for sales and attending staff for all trade shows/company external events
Projects
Led monthly campaigns - typically including assets such as landing pages, email marketing, blog creation, white paper publication, company deck slide creation, paid search, paid social, and organic social - achieving an 88% follower growth over 2 years
Compiled lead and prospecting information for multiple sales territories, including contact information and searching for new prospects
Optimized product pages & SKUs, managed Google listings, & fulfilled orders resulting in $3K+ in eCommerce sales.
Coordinated registration, reservations, and logistics for sales and attending staff for all trade shows/company external events
Projects
Digital Marketing Contractor
Logistics & Transportation
August 2019 - November 2019
Monitored both the WordPress and HubSpot website for Ascent Global Logistics brand
Created sitemap plans, meta-descriptions, and content offers for new website launch in Q1 2020
Reported weekly on analytics for all Ascent’s digital platforms using MOZ, SpyFu and Google Analytics
Published consistent thought-leader blog posts, leading to the growth of landing page traffic and content offer downloads
Projects
Digital Marketing Contractor
Logistics & Transportation
August 2019 - November 2019
Monitored both the WordPress and HubSpot website for Ascent Global Logistics brand
Created sitemap plans, meta-descriptions, and content offers for new website launch in Q1 2020
Reported weekly on analytics for all Ascent’s digital platforms using MOZ, SpyFu and Google Analytics
Published consistent thought-leader blog posts, leading to the growth of landing page traffic and content offer downloads
Projects
Internships
Digital Marketing Intern
International Travel Agency
January 2018 - March 2018
Ran air & land travel digital campaigns with company partners, such as Disney, Trafalgar, and Singapore Airlines
Developed paid & organic social posts for six campaigns, with the top organic post producing 23k reach on Facebook
Used post analytics to determine a need for more UGC on organic social posts, then established JotForm for collection
Reported on campaign analytics using Silverpop Email Software and Google Analytics
Projects
Recommendations
Hadley is a bright and talented individual, which I had the privilege of managing during her internship program. She is a quick learner and adapted straight away into the professional work environment. She help managed digital campaigns, executed Facebook campaigns as well as became very skilled with using our custom CMS. She will make a great asset to any business and she is highly recommended. - Marini Syarif, Digital Lead
Digital Marketing Intern
International Travel Agency
January 2018 - March 2018
Ran air & land travel digital campaigns with company partners, such as Disney, Trafalgar, and Singapore Airlines
Developed paid & organic social posts for six campaigns, with the top organic post producing 23k reach on Facebook
Used post analytics to determine a need for more UGC on organic social posts, then established JotForm for collection
Reported on campaign analytics using Silverpop Email Software and Google Analytics
Projects
Recommendations
Hadley is a bright and talented individual, which I had the privilege of managing during her internship program. She is a quick learner and adapted straight away into the professional work environment. She help managed digital campaigns, executed Facebook campaigns as well as became very skilled with using our custom CMS. She will make a great asset to any business and she is highly recommended. - Marini Syarif, Digital Lead
Unversity Relations Research Intern
Fortune 500 Machinery & Equipment
July 2017 - August 2017
Developed digital recruitment strategies, resulting in a 20% increase in university hires and a more diverse intern pool
Produced a playbook of HR assets for new hires for the Refrigeration & Food Equipment operating companies
Projects
Recommendations
"Hadley worked for me last summer at Dover Corporation as our Marketing and Communication/HR intern. She brought in a vibrant perspective and a go-getter attitude to work quickly through the summer and leave a lasting impact. She helped create and drive our University Relations strategy, a first time program for our segment, and one we could put quickly into action. She will be a great asset for any organization!" - Amanda Brooks, HR Lead
Unversity Relations Research Intern
Fortune 500 Machinery & Equipment
July 2017 - August 2017
Developed digital recruitment strategies, resulting in a 20% increase in university hires and a more diverse intern pool
Produced a playbook of HR assets for new hires for the Refrigeration & Food Equipment operating companies
Projects
Recommendations
"Hadley worked for me last summer at Dover Corporation as our Marketing and Communication/HR intern. She brought in a vibrant perspective and a go-getter attitude to work quickly through the summer and leave a lasting impact. She helped create and drive our University Relations strategy, a first time program for our segment, and one we could put quickly into action. She will be a great asset for any organization!" - Amanda Brooks, HR Lead
Education
Graduate Certificate in Visual & Digital Health Communication
Boston University, Metropolitan College
June 2020 - July 2021
Classes included: Visual Communication in the Digital Health Age, Social Media Strategies and Tactics for Healthcare, Research Methods for Health Communication, and Healthcare Public Relations
Graduate Certificate in Visual & Digital Health Communication
Boston University, Metropolitan College
June 2020 - July 2021
Classes included: Visual Communication in the Digital Health Age, Social Media Strategies and Tactics for Healthcare, Research Methods for Health Communication, and Healthcare Public Relations
B.A. Marketing & Psychology, Minor in Communications
Augustana College
August 2015 - May 2019
Activities and societies: Zeta Phi Kappa Sorority, Honors Program, Emerge Leadership Program Graduate, Senior Inquiry Research Assistant
B.A. Marketing & Psychology, Minor in Communications
Augustana College
August 2015 - May 2019
Activities and societies: Zeta Phi Kappa Sorority, Honors Program, Emerge Leadership Program Graduate, Senior Inquiry Research Assistant
Contact
Email:
Linkedin: